Women In Networking

Never underestimate who people know

Posted in Networking by winofmacomb on June 29, 2011
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I subscribe to many of Ivan Misners information, but I got this article today from his blog.  I’ve said it once and I’ll say it a million more times, it does NOT matter what business somebody else’s is in, you NEVER know who they know until you get to know them.



The Greatest Sales Strategy ever!

Posted in Networking by winofmacomb on June 22, 2009

This was taking from Jon Gordon, author of The Energy Bus and yes he allows you to use his articles 😉 I thought it was great!

As a student of people and ideas I have to admit that what two guys are doing in a Northeast Florida Starbucks is absolutely genius.

The other day as I tried to pay for my green tea at my local Starbucks the cashier said, “Don’t worry about it sir. Those guys over there are paying for it today.” She then handed me their business card from a stack by the register. Turns out the guys were wealth management / financial planners who once a week, at different times, will spend a few hours at this Starbucks and buy customers their coffee or tea. Most people, like me, will walk over and thank the gentlemen and walk away with their business card in our pocket.

I thought about how brilliant this was. For many the coffee shop experience has become a right of passage that helps them take on the day. It’s become an emotional experience that makes them feel good. It’s become a bond of love. These financial planners brilliantly connected something people love with a service they offer. Not surprisingly I found out that these men do receive a good number of calls from the Starbucks customers interested in planning for their financial future.

It is said we remember one third of what we read, half of what people tell us and 100 % of how feel. Whether we are watching a commercial, listening to a teacher, or talking to a sales person it is how we feel that impacts us the most. We can’t remember what we ate for lunch a week ago but we can remember where we were on 9-11. We remember how we feel and when it comes to investing our money, buying a product, purchasing insurance or real estate, or choosing a restaurant we will make our choices based on these feelings.

This leads us to the greatest sales strategy ever-but it doesn’t involve coffee. While the Starbucks idea is brilliant it isn’t the best way to build a business. There is a far more powerful strategy to create an emotional connection and foster an emotional memory. It’s so simple and it doesn’t even cost a dime. It’s to love and care about your customers. Caffeine is temporary but a positive emotional experience lasts forever.

Customers do business with people they like and trust and who care about them. When customers feel like they matter and feel cared for they love back with more loyalty, more business and more referrals.

So if you are in sales, and we all are, I encourage you to make loving and caring about your customers your top priority. You don’t have to buy them coffee to connect your product or service with something they love. You can be the connection. You can be the bridge that connects your customer with your product or service. After all, no matter what we are selling, people are always buying our energy and making decisions based on how our energy makes them feel. And while coffee is an energy source that makes people feel good it doesn’t compare to the power of our positive energy. Look out for your customers interests. Show them you care. Do your best for them. Share the love and you’ll be so successful you’ll be able to buy your own coffee shop and give away all the coffee you want. 🙂

How do you show your customers you care?
Share your comments on our blog.

Stay Positive!

10 Networking questions that work!

Posted in Networking by winofmacomb on May 18, 2008

1.  How did you get started in the widget business?

2.  What do you enjoy most about your profession?

3.  What seperates you & your company from the competition?

4.  What advice would you give someone just starting in the widget business?

5.  What one thing would you do with your business if you knew you could not fail?

6.  What significant changes have you seen take place in your profession through the years?

7.  What do you see as the coming trends in the widget business?

8.  Describe the strangest or funniest incident you’ve experienced in your business.

9.  What ways have you found to be the most effective for promoting your business?

10.  What one sentence would you like people to use in describing the way you do business?

Source:  Endless Referrals by Bob Burg